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Case Study: Rowan & Ash
Competitive Business
Rurally located
Owner Operated
The Challeges
Rowan & Ash is a new rural Artisan business that works hard to remain busy. Because clients come from globally sourced regions, marketing is harder. Richard agrees having more business would be better than spending hours per week on the internet.
1
Low visibility in a regional marketing area
2
Schedule does not allow for effective marketing
3
Any time spent toiling is time not spent creating
The Results
“It really didn't take long for me to see where my time is better spent and how much my cashflow increases when that is where I spend it. By getting off site DIY and trying to market it, I got more customers and everything runs smoothly.
Process
BreakDown
Our proven 4-step workflow ensures that you receive consistent and reliable results with every project, no matter the complexity. This method has been refined over time to deliver excellence every time.
1. Website Build and maintenance
We built a website designed to generate leads without taking up the time of Lewis himself.
1. Audit & Market Research
We found keyword gaps in our strategy and analyzed local competition to understand our market.
2. GEO Mapping & Keywords
We tailored our services for location-based searches, helping users easily find what they need nearby.
3. SEO & Content Implementation
We monitored our rankings, traffic, and conversion rates weekly to ensure top performance.
4. Lead / Sales Delivery
Sales and leads flowed into Zoltan Auto and were high value hot prospects.
By focusing the Rowan & Ash website on moving visitors towards sales leads and marketing throughout several regions, Richard is now busy creating, while entertaining sales never having to log into an internet admin.